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Investor materials
Use this page when NextUp appears in fundraising decks, diligence memos, or portfolio updates. Stay factual. Soft Wash is the product look and feel, not a separate company or financing vehicle.
Related pages: How to reference NextUp, Brand guidelines.
Naming
| Use | When |
|---|---|
| NextUp | Default product name in slides and prose |
| NextUp QMS | When you need to stress queue management |
| Soft Wash | Design language and UI tone only |
| Menzies | Parent context when corporate ownership matters |
Do not invent spellings (NextUp, next-up). Do not present Soft Wash as a standalone financed product.
Official URLs
Share the deployment ORIGIN (no trailing slash), then these paths:
| Intent | Path |
|---|---|
| Home | / |
| Pricing | /pricing |
| Docs hub | /docs |
| This investors guide | /docs/investors/overview |
| Brand guidelines | /docs/brand/overview |
| Privacy | /privacy |
| Terms | /terms |
Never treat private app paths (/admin, /workspaces, tenant consoles) as public marketing or diligence URLs.
Soft Wash positioning
- Soft Wash describes calm mint washes, mineral ink, and quiet type on NextUp surfaces.
- In investor copy, lead with NextUp (the product). Mention Soft Wash only when visual brand or UX differentiation is the point.
- Prefer short, concrete floor language (kiosk, ticket, counter) over hype adjectives.
What not to claim
Do not state or imply:
- Guaranteed growth, revenue, or customer counts NextUp has not published to you.
- That an embed, fork, or white-label is the official NextUp cloud.
- Certification, exclusivity, or regulatory status NextUp has not granted in writing.
- That Soft Wash is a separate legal entity or fundraise target.
If a figure is estimates or internal, label it clearly. Prefer linking to official pages over restating stale metrics.
Diligence checklist
- Product name and URLs match this page.
- Screenshots follow Brand guidelines (no fake badges over Soft Wash UI).
- Claims about Cloud vs On-premise match current product copy on Pricing and legal pages.
- Contact your NextUp counterpart for current contract or data-room packs. Docs here are product guidance, not legal advice.